Hierarchy of sorts @ 4 in the morning
There is a historical and technological arc
that will accompany this - a correlation
with human evolution and industrial revolution *
1.
Drawing, the most basic of mark
making methods –
stick in dirt, charcoal on paper etc.
stick in dirt, charcoal on paper etc.
·
Make a
drawing on paper – or a hand bill = one original
·
Repeat.....
2. Engraving
on wood or metal –
·
This of
course means that some sort of printing methodology is developed.
Presses, ink, rollers, daubers, paper etc.
Presses, ink, rollers, daubers, paper etc.
·
Lever
pulled
·
Ink,
print, distribute
·
Repeat.....
3. Movable type, enables complex
narratives, coupled with engraving
·
Means of
production becomes streamlined
·
Crank is
turned
·
Ink,
print, distribute
·
Repeat.....
4. Lithography (Stone, & Zinc)
·
Drawings
or engraving on stone coupled with
·
methods
1,2 & 3
·
Allows
for more complex imagery, introduction of multiple color
·
Introduction
of photography
·
Gears
engaged
·
Compose,
ink, print, distribute
·
Repeat.....
5. Offset Lithography (Aluminum)
·
Technology
advances to such a point where
composition or
paste up is done by hand or on computer
paste up is done by hand or on computer
·
Copied or
shot onto film
·
Exposed
onto plate
·
Fixed
onto press.
·
Button is
pushed
·
Ink,
print, distribute
·
Repeat.....
6. Offset lithography (Aluminum, Plastic or Paper plates)
·
technology
advances yet again. Means of production has sped up.
·
Images, type, composition, are created on
computers
·
Files
generated
·
Plates
exposed
·
Fixed on
presses
·
Ink,
print, distribute
·
Repeat.....
7. Digital printing
·
technology
advances yet again. Means of production has sped up.
·
Images,
type, composition, are created on computers
·
Files
generated
·
Print
button pushed
·
print,
distribute
·
Repeat .....
8.
Virtual printing
·
technology
advances yet again. Means of production has sped up.
·
Images,
type, composition, are created on
computers
·
Files
generated
·
Send button
pushed
·
Virtual
images distributed electronically
·
Repeat .....
Also as technology advances the means of
production increases
Value decreases. Which gives rise to the
need to re orient methods of creating and making
As this need arises there is a basic shift
which says things don’t need to be made the idea is of significance
Value is then assigned to the idea and the
marketing or distribution of that idea.
Another split occurs when personality
becomes more important than the idea or the object.
9. Return to 1.Repeat.....
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